A brand for ecological and healthy fermented foods. Our work included a brand name, a logo, brand story and a key visual, promotion and information materials as well as packaging design for three "starting" products: brine pickles, sauerkraut and kimchi.

United Soil is a family business created out of love for traditional, ecological food, which has been known for ages for its great taste, traditional fermentation methods and incredible benefits for health.

2016
Creative direction: Julek Wierzchowski
Art direction: Oksana Shmygol
Design: Oksana Shmygol, Tomasz Jurecki
Copy: Anna Słowiakowska

Our kimchi
fuses the Korean tradition with the European heart.

Proclaimed the most healthy dish in the world, it fully deserved this title – its Chinese cabbage at its best! It owes its extraordinary properties to the special way of preparation – pickling, which we mastered to perfection. Our kimchi is a priceless source of the immunity enhancing vitamine C, and a treasure trove of B vitamins, most of all B1, B2 and B3.