We designed and implented a new identity and visual communication of one of the most important Polish theaters: The Helena Modrzejewska National Stary Theater.

We overhauled the sign that was used for over 50 years – both its details and its usage. We created an entirely new graphic design for performances and a set of information and promotional materials for the theater.

2016
Creative / Art Directon: Marcin Wolny
Design: Oksana Shmygol, Julek Wierzchowski
Muza: Łukasz Wojtysko
Project management: Mirosław Kliś
Prowadzący ze strony Klienta: Anna Hruszka

The multi-staged, extensive implementation encompassed layouts for poster and playbills – designed to be diverse, but consistent with each other, a set of materials accompanying performances, a set of all theater prints and offline and online promotional materials, a set of gadgets, as well as displays in the theater's windows and signs.