City of Rybnik is located in the heart of Upper Silesia region. Like most cities in this industrial agglomeration, it undergoes transformation – from a mining and steel city into a modern and friendly urban centre. Part of these changes is a new visual identity. In 2017, the Rybnik authorities commissioned us to develop a complete visual identity system. Due to the city's long and rich history, it is based on it's heraldry.
"Rybnik" means a fish pond – historically, the city was famous for fish farming, hence the image of a pike in the coat of arms. However, the way in which the coat of arms was drawn made it impossible to simplify and use it in modern media. That is why it had to be drawn from scratch for the new visual identity. Drawn with a thicker line, the simplified "heraldic logo" can now be freely scaled and placed on various backgrounds and reproduced in different techniques.