basket-typography
basket_layout
basket_layout
basket_layout
basket-backpack
basket-cap
basket-ball
basket
basket-logo
basket-key-visual
branding
We are responsible for the entirety of the image-focused activities – from the strategic principles through the logo, the corporate identity and the key visual, the implementation of promotional and informational materials, the players uniforms designs and marking to the communication activities.
In 2016 AZS Politechnika, men's basketball team from Krakow, gained a new sponsor - R8 Petrol. The main sponsor appeared in the name of the team, ambitions grew larger and so did the communication quality requirements. A new, first league presentation was needed.
"The logo references Krakow's coat of arms and the orange color is a reference to the main sponsor's identity.
In the logotype we had to take into consideration the two-part name and handle the hierachy of information in the right way."
r8basket.pl is a webiste that features, apart from essential information, multimedia and news, a module with expanded and detailed statistics of the team's and individual players' results. The site can be freely expanded with new sections, including an internet shop and a fan's zone avaiable after logging in.

2016
Design & art direction:
Tomasz Jurecki, Julek Wierzchowski
Strona www: Maciej Mach, Jan Drozd, Piotr Baran
Copywriter: Kamil Zawarski
Project management: Mirosław Kliś