In 2014 the program of the Festival was divided into four thematic blocks: Mizrah, Ashkenaz, Dybbuk and Kibbutz, which find its reflection in the visual frame: the four key-words became leitmotifs of the Festival's promotion materials.

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In comparison to the previous edition, changes in the visual side were merely cosmetic. We decided that the previous year's relaunch was so distinct, that our task is to design an identity which is a clear continuation, not another revolution.

 

 

 

 

2014
Art direction: Marcin Wolny
Design: Oksana Shmygol, Tomasz Jurecki
Video: Łukasz Wiśniewski