Introducing the new Heritage Collection was an occasion to refresh the whole Navigton brand. Our task was to warm its image as well as promotie the category of classic, rocking strollers – for those parents, who love traditional solutions of a slightly higher-end. The flagship model of the collection is Contessa, a retro styled model inspired by the fist stroller designed by the founders of the company... 50 years ago.
"The scope of implementation: communication strategy, unification and refreshment of the visual identity, design of a new key visual, visual identity design for , launching the new web page and a promotional campaign for introducing the new collection on the market - a complete set of marketing materials, POS and packaging design"
2015
Strategia: Karina Wieczorek
Art direction: Julek Wierzchowski
Design: Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki
Copywriting: Anna Słowiakowska
